Luke Williams

About Luke

DOB: 19/02/1988  MBTI: INFJ  Zodiac: Pisces  Platform: In Person @ Buzz

DOB: 19/02/1988


Zodiac: Pisces

Platform: In Person @ Buzz

Luke’s Backstory

Hey there! I’m Luke

Well, where to begin! … let’s start with the basics. I’m a coach, a mentor, a father, a partner, a keen bassist, a composer – oh! and a Pisces. For any fellow Myers-Briggs nerds out there, I’m also a solid INFJ. A client once described me as a mashup of Professor Albus Dumbledore and Alan Partridge, which, I must admit, I thought was rather accurate haha.

As a coach, I’m warm & kind. I’m deeply attuned to people’s feelings and have a knack for understanding diverse minds and personalities. Whilst empathy is my cornerstone, I’m also driven by results and never lose sight of the big picture. If there’s an opposite to a drill sergeant, that’s me – I believe in collaboration, not command! Teamwork is my mantra. Consider me your steadfast guide & strongest advocate as we navigate your journey together.

I love helping my clients thrive & better themselves – something I’m lucky enough to do each and every day. I always become invested in the development & growth of those I coach. Suffice to say,I’m deeply fulfilled by what I do.

As a person, I’m certainly not hard to miss at 6’ 5.5” (the extra 0.5″ matters, trust me!). I’ve always felt unconventional – a bit of a personal-development junkie, a bit of a hippie at heart. That said, it took me until my late-20s to develop the self-awareness I needed to abandon a more conventional career path.

Other than my partner, Keri – and my sons Shay & Caelan – I have two big passions in my life: my band – The Arusha Accord – and my holistic coaching enterprise, GymHippie.

I’m grateful to now be pursuing the latter as a career, but it wasn’t always this way. An aspiring rock star well into my 20s, in 2010 I took a u-turn to study politics & economics at Sussex University – which, as it sounds, was quite the shift in trajectory!

I worked hard to achieve 1st-class honours and, as per the plan at the time, secure a position as a graduate in financial audit.

Whilst wearing a suit to work was admittedly the first time I’d ever felt like a proper member of society haha, the cut and thrust of corporate life wasn’t for me. Almost immediately I realised I was on the wrong path. My soul was suffering. I can’t be happy without passion. I knew I needed to change course; and, not one to procrastinate, that’s exactly what I did.

My fitness journey started in my teens. I wanted to improve my mental health & feel better about my appearance. For years, I lived the despair of feeling held back: avoiding experiences & feeling like certain areas of life were on hold. Oh, I’ve been there!

Finding my “balance” over the last 20 years has spawned a fascination with all things mind, body & self. Quick fixes – I’ve tried plenty. I’ve learned that sustainability is key, and that weights & lifestyle change can be the catalyst for great things in all areas of life (both professionally & personally).

In late 2016, my passion for self-improvement collided with a desire to find more meaning in my career, and GymHippie was born. I’ve never looked back. GymHippie is my purpose, my mission, and I’d love to share it with you.

GymHippie – building the business & developing the service

Holistic Health – nurturing my holistic wellbeing: my mind, body & self

Strength Training – improving my physique & getting stronger

Family – building a future & creating memories with those I love

Coaching – mastering the craft & improving as many lives as possible

The Arusha Accord – fulfilling my progressive math-metal ambitions!

Personal Development – self-awareness, growth, wisdom & perspective

Luke’s Ice-Breaker Questionnaire


Coaching with Me is Like … big talk, perpetual progress & a steady hand on the tiller


Fact About Me That Surprises People … spent years touring in a metal band before uni


Green Flags I Look for … a keen interest in self-awareness & self-improvement


I’m a Regular at … Nirvana Spa haha – I find it so relaxing… and I like to be pampered!


We’re the Same Type of Weird if … you look forward to spending time alone!


My Mantra is … no drama, or maybe my clients would say: “experiment, reflect, refine”


I Geek Out on … wisdom, growth, psychology, prog rock & biomechanics


Two Truths and a Lie … worked in the UK Parliament, likes Khal Drogo, loves socialising


I Spend Most of My Money on … education, mentoring, GymHippie, family


Typical Sunday … up at 04:30, coaching from 07:00-14:00, family time – I love it!

Luke’s Fictional Character: Albus Dumbledore

Luke’s Interest Board

Luke’s Qualifications

In no particular order …

  • Level 3 Diploma in Fitness Instructing and Personal Training
  • Resistance Training Specialist – Integra Education Foundations
  • Student of Muscle Mentors Education
  • Motivational Interviewing Practitioner
  • Graduate of the M10 Personal Training Mentorship
  • Graduate of Mark Coles’ Elite Business Mastermind
  • Impact Brand Mastery – Mark Coles
  • SuperStrong Business – Phil Graham
  • Graduate of the Shredded By Science Academy
  • Graduate of the Personal Training Collective Core Programme
  • Graduate of the PT Project Biomechanics Programme
  • Advanced Stretching and Foam Rolling
  • Advanced Nutrition for Physical Performance and Weight Management
  • Indoor Cycling (Spinning)
  • Postural Assessment and Corrective Exercise
  • Suspended Movement Training (TRX)
  • Kettlebell Training
  • Advanced Circuit and HIIT Training
  • Nutritional Advisor
  • Levels 1 & 2 Counselling Skills
  • 1-2-1 Mentoring with Dan Smith @ M10
  • 1-2-1 Mentoring with Mark Coles @ M10
  • 1-2-1 Mentoring with Martin Fenn @ MF Performance
  • 1-2-1 Mentoring with Gary Mendoza @ Stages of Change
  • 1-2-1 Mentoring with Paul Standell @ PT Project
  • 1st Class BA in Politics & Economics from the University of Sussex

Enquire Now

All you need to get started is self-awareness and a fire in your belly