
➡️ Fat Loss is Simple – but it’s Not Easy!
To demonstrate the role of Mindset, let’s look at the main objectives of our Nutritional Strategy …
1️⃣ A CALORIE DEFICIT – to burn body fat
2️⃣ LOTS OF PROTEIN – to preserve muscle whilst in a deficit
3️⃣ MOSTLY HEALTHY FOODS – to promote quality of life
Sounds simple enough, right. Nailing the above month-after-month will 100% yield results – no doubts about it. So, if it’s so easy, why isn’t everyone successful? You see, standing between everyone and sustainable fat-loss success are three Mindset Barriers. Depicted in the illustration below as doors, we have …
➡️ The barrier of KNOWLEDGE
➡️ The barrier of HABITS
➡️ The barrier of LIFESTYLE

➡️ Knowledge 📚
Knowledge is power – empower yourself
An unpopular truth is that most people are dazed & disempowered from decades of misinformation around how to burn fat. And it’s hardly surprising! After all, the fitness industry is young & poorly regulated. In its eagerness to sell us all manner of quick fixes & fads for our fat-loss problems, it’s intentionally keep us ignorant of the basic mechanisms that underpin sustainable fat-loss success.
As a result, there’s a now a huge illusion of complexity surrounding something that is, in fact, fairly straightforward. Above all, we need to empower ourselves with a solid understanding of how fat loss actually works. We need to develop a healthy & informed relationship with our food & with our training.
My fat-loss programme is an educational journey built around making sure this happens. I will arm you with the confidence & knowledge to attain & sustain the results that you want.
➡️ Habits 🔁
Motivation gets us started, habit keeps us going
Acquiring new knowledge – on its own – isn’t enough. For sustainable fat-loss success, we also need to apply what we’ve learned. How? By developing new fat-loss friendly habits.
Habit change is where we substitute our current behaviours for more goal-supportive alternatives. This means identifying, understanding, and, ultimately, taking control of our actions. How do we take control? Simple! We reflect, detect & make changes. As we progress, it’ll become clear to both of us which habits are serving your goals, and which habits aren’t. And, together, we’ll strategise about making changes.
Habit change is a process and isn’t always easy – especially when emotions are involved & old habits are hard-wired. But, if our progress is to be sustainable, channeling our motivation into habit change is fundamental.
➡️ Lifestyle 🏠
Sustainable results means lifestyle change. Period.
Your new habits will lay the foundations for a new goal-supportive lifestyle. And make no mistake, for sustainable results, lifestyle change is a must. At this point in your journey, health & fitness becomes automatic – a way of life. And when it comes to achieving results, this is a truly exciting place to be.
Without a bulletproof Fat-Loss Mindset, I guarantee that any success will be short lived – regardless of how hard we train, or how sport-on our nutrition is at times. Why? Simple! Because we won’t be consistent. And let there be no confusion, consistency is key.
Suffice to say, without the knowledge, habits & lifestyle to sustain our progress, we’re much less likely to be consistent through the obstacles that life will inevitably present. We’re human after all, and life can be unpredictable.

Developing a bulletproof Fat-Loss Mindset is central to our fat-loss programmes 🔥
What our GymHippies say …


Luke Williams
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